Lifestyle

Color plays a huge role in perception and influences human behavior and decision-making.

According to various studies, from 60% to 80% of people around the world perceive information through vision. This number of visuals speaks volumes about the importance of color and its enormous potential in product advertising. Knowing the psychology of color in marketing allows you to form the right attitude towards the brand – both at the stage of creating a logo and when choosing a color scheme for an advertising campaign.

When a person lands on your landing page, it is very important that absolutely everything contributes to his further advancement into the sales funnel. In particular, color has a huge influence on conversion indicators. Not all colors will work equally well specifically for your page.

 

What is color psychology?

The psychology of color explores the effect that different shades of colors have on a person’s perception, behavior, and mood. Some colors can make us worry, others cause irritation, others motivate us to act, and others allow us to relax and calm down.

The results in different studies differ, which indicates the subjectivity of color perception depends on many factors:

• human experience;
• individual preferences;
• features of the culture in which the person grew up;
• features of his upbringing;

Red

Red color, especially bright and saturated, always attracts attention. It is the color of youth and the desire for adventure. Used as a staple in fast food restaurants, lingerie and sports car ads, and product sales to young audiences.

Red color features:

• causes equally strong positive and negative emotions;
• creates a sense of urgency (therefore often used in sales);
• stimulates appetite;

Among the brands that have chosen this bright color for their logos are well-known Coca-Cola, Canon, Levis, H&M, and others.

 Orange

Orange is the color of energy, but here it is warmer and more friendly. Orange is liked by bold and cheerful people. As negative characteristics, inertia, feelings of instability, and the impossibility of satisfying desires are distinguished.

Orange color features:

• gives warmth, as it is associated with the sun;
• brings positive emotions;
• children like it, therefore it is used in advertising children’s products and educational courses;
• It is almost never used by high-end brands.

Most often, orange is used in the entertainment industry and consumer goods advertising. It is found in the brands Globus, Fanta, Mastercard, and Firefox.

Yellow:

Positive characteristics may arise under the influence of yellow. Optimism, heat, happiness, desire to be creative, increase mental abilities. Among the negative ones is irrationality, fear, and frustration.

•  The yellow color is a symbol of youth, happiness, joy, and the sun.
•  Some positive emotions can compensate for some psychological problems.
•  Often has a greater influence in the neighborhood with a darker color.

The yellow color is associated with warmth and happiness. It causes the desire to create. Color increases sales in taxis, recreational goods, and fast food restaurants. Brands Nikon, McDonald’s, Lipton, Snapchat, and others are used.

Green

One of the natural flowers, which is associated with freshness, purity, growth and health. With its help, you can create an atmosphere of peace, but certain shades of green remind you of envy and other weaknesses.

• Features of green color:
• relaxes the eyes;
• symbolizes life and health;
• gives peace of mind.

Green can often be found in brands related to ecology, and pharmaceuticals, promoting a healthy lifestyle. As a symbol of growth, it is used by financial companies and technology brands. Examples: Xbox, Starbucks, Lacoste, Greenpeace.

Blue

According to color psychology, blue is associated with the following feelings. trust, loyalty, logicality, peace of mind, and security. Among the negative associations are coldness, callousness, isolation, and unattractiveness.

• Blue color has a pronounced calming effect.
• This is the color of strength and freedom, which is used by many brands.
• Blue color is a symbol of peace.

The blue color is often found in advertising for water, cosmetics, health products, tour operators, payment systems, and banks.

Violet:

The color sets the mystery and stimulates the imagination. It is associated with solemnity and nobility.

Features of the color:

• it is considered the color of luxury and wealth, so it is liked by elite brands;
• often used in advertising for a female audience;
• has a strong impact

Violet helps to sell children’s goods and bed linen. We love the fashion and beauty industry, it is used in the marketing of hobby goods. Among the brands, where purple is the main color of the logo, — Milka, Viber, and FedEx.

 

Black:

Black is considered a classic color, while it is often associated with mourning, which is completely wrong. In psychology, the color black is associated with the following positive qualities. sophistication, elegance, safety, strength, authority, and meaningfulness.

• Black is an “influential” color that is often associated with power and luxury.
• Luxury brands today choose black and white shades of flowers.
• Using black with another bright color looks unique and sophisticated.
• Suitable for the field of fashion and health.

Black can be found during sales of cosmetics and fashion clothes, sports goods, cars, and gadgets. Remember the logos of the brands Chanel, Hugo Boss, Puma, and Apple.

 

White, silver

White and silver are basic colors. Here are some facts from the psychology of color, relevant for brand marketing.

•  embodies cleanliness and is suitable for brands with a modern eco-concept;
•  often used in the design of corporate style as a dominant color;
•  can become a symbol of indifference and laziness;
•  perfectly suitable for conveying a fashionable, clean, clean image.

Zara, Adidas, and Sony use it as one of the main ones. White and gray are loved by eco-brands, relevant in the spheres of fashion and sports, and are found in jewelry advertising.

Conclusion

To conclude, every top branding agency uses knowledge about the psychology of color in marketing, transforms campaigns, and creates the right brand image in the eyes of consumers. For example a Top Branding Agency DEEP.Marketing.Branding. always consider the color potential and visual influence to ensure its clients’ enormous success in this super competitive world.

At the same time, it is important to remember that color perception remains an individual reaction, which is often based on the client’s personal experience. And the color itself is only one of the channels through which customers receive information about the brand. It can help in forming the image of the company, but it will work only in combination with other marketing tools.

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Moving into your new house is fulfilling. Purchasing a house is a huge step towards saving for the future and building equity. It is a momentous occasion worth celebrating with friends and family. For many, this step means hosting a housewarming party; many guests would likely come bearing gifts. Here are items you should add to your housewarming registry.

 

1. Throw Pillows

Throw pillows can make a fun housewarming gift. They are an essential part of your home décor. Not only are they beautiful, but they also offer comfort when sitting on the accent chairs and the sofas. Whether you want a minimalist approach or go all out to your interior décor, your throw pillows will add depth to your design. Always consider the colors, shape, and sizes of your throw pillows when placing them on the sofa. You do not want to end up with pillows you cannot use.

2. Kitchen Utensils

It would be best to start afresh with new utensils when moving into a new house. A new set of utensils completes a cute and fun kitchen. No matter how you strategize and plan, you will realize that you need new dishes because the ones you bring will not fit in the new cupboard. There is a lot to think about the dinnerware; therefore, take your time to consider selecting items for this room. If you love cooking, then the kitchen should be your happy place. You should have essential kitchen items in your registry, including spoons, tongs, spatulas, and other necessary items.

3. Stationery

When searching for housewarming gift ideas that are both stylish and functional, think about personalized stationery. It is a personalized gift; you should choose from various fonts and colors. They make a great gift since they are thoughtful, memorable, and unique and are sure to delight.

4. Curtains

Curtains are important in-home decorations because of their visibility and size. Unfortunately, your old curtains may not align or match the new house’s walls. So, you need to add a couple of curtains to the housewarming registry. You should purchase the curtains by yourself to get the suitable curtains. The appropriate curtains provide privacy and warmth and add a finishing touch to the room. They can also make it possible to change light levels, adding to the color, pattern, and texture.

5. Doormat

A doormat is one of the cost-effective ways to add warmth to your house. Besides preventing dirt from entering your house, doormats add to house decoration. No one wants an old doormat for a new house. Besides, after the address plaque, doormats make a second impression. They create a sense of style to woo your guest. You can get customized doormats available in the market. However, if you have other doormat ideas in your mind, you should add them to the housewarming registry.

6. Picture Frames

Picture frames are not only decorative but also protective edging for a photo. They also make the work of displaying easier. Memorable photos of your loved ones around the walls make the new house feel like a home. The best places to add picture frames in the new house will depend on the room’s function or space. When creating your housewarming registry, add several brilliant picture frames.

7. House Plants

Most people love plants since they help purify the air in the room. Plants generally absorb harmful gases, filtering and cleaning the air around them. Apart from the health benefits, house plants add a wonderful decorative touch and bright energy to any indoor space. Your good friends are likely to bring plants to your new house. You can also place them on the roof or balcony if you are not a fan of indoor plants. However, you should include appealing houseplants in your housewarming registry.

8. Racks

Racks are essential furniture for your house. They provide a lot of space vertically, saving on floor space. In addition, it is an excellent item for the housewarming registry since they are available at reasonably low prices. Therefore, you only need to choose the most suitable rack for your new home.

Closing Thoughts

It is exciting to choose and add items to your housewarming registry. However, you should prioritize the items according to your budget. Although some people don’t know what to do, don’t be shy to create a housewarming registry. It is a fantastic way to organize your new home’s necessities in one place.

 

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A wardrobe capsule is a word that means a collection of clothing that people can wear in multiple different ways. Whether you’re starting from scratch and building your first capsule or merely expanding on what you already have, the idea is to make everything mix seamlessly without looking too matchy-matchy. Let’s discuss some factors to consider when shopping for pieces for your capsule.

1. Create A Specific Wardrobe Structure

The wardrobe structure could include what you need to get dressed for work, dates, family functions, or even a workout. Based on your lifestyle, decide what pieces are a must-have. For example, if you wear suits and skirts to work, you’ll need several different types of tops and bottoms that go with them. If you wear dress pants and blazers for the office, your basic wardrobe should include more than one of each in each color you like. You can also opt for more casual clothing by going with jeans and other popular choices from famous brands.

2. Consider Neutral Colors

For a more minimalist wardrobe, you should opt for neutral colors if you want your wardrobe capsule to look cohesive. If you wear gray suits and charcoal sweaters with brown boots, then don’t try to get away with wearing other shades of gray in different tops or bottoms. You should choose just two tones of gray. Otherwise, the outfit will look too busy. Plus, it’ll be hard to set yourself apart from everyone else in your daily life.

It’s also important to be consistent with your color choices when choosing tops and bottoms that go together without feeling too matchy-matchy, like an ensemble created by old ladies who aren’t fashion-forward. Affordable matching workout sets are available for women and they act as a gym uniform. These Matching sets are easy to mix and match. Women can wear them in and out of the gym for a casual look and they look great.

3. Invest In Quality And Comfort

It’s a good idea to invest in quality and comfort. You should understand the clothing that is appropriate for your lifestyle and the activities you like to participate in regularly. If you spend hours on your feet at work, comfort is key to surviving the day without falling apart. A pair of shoes with a sturdy base will help alleviate foot pain and stay comfortable throughout the day. It’s also important to consider how much time you spend sitting when choosing your wardrobe capsule or workout set clothes.

4. Wear The Same Basic Shapes

Your options are endless when selecting pieces for your wardrobe capsule, but you’ll need to choose a few basic shapes that work together well. For example, stick with a narrow range of jackets, including soft and structured ones. Choose blazers over vests, which are short jackets originally designed as undergarments.

Jackets can also be worn as an outer layer in cold weather. No rule says all jackets have to be the same length either; this is something that Mary-Kate Olsen broke when she wore shorter ones over longer puffer coats in the early 2000s, with results that always worked for her.

5. Create A Shopping List

Before you begin to shop, make a shopping list of the things you need in your wardrobe capsule. This will save time by eliminating the need to run around and hunt for clothing as you’re not trying desperately to find a particular. If you’re going to create a capsule wardrobe, choose a few classic pieces that will last you for many years and keep you looking your best and on the right track.

6. Maintain Your Capsule Wardrobe

Even once your wardrobe capsule is complete, please don’t stop trying to improve it. It would be best to stay up-to-date with current trends and fashion news. You can also ask friends and family for their opinions on your outfits and other pieces you like in your collection. By doing this from time to time, you’ll know if anything is looking dated or old-fashioned.

Conclusive Thoughts

In conclusion, you need to know that building a capsule wardrobe is not hard, and it allows you to create outfits in bulk without spending a lot of time and money. The process can also lead to an impressive, cohesive look that will get noticed when you wear it.

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Going through a health and wellness transformation doesn’t have to be an uphill battle. By simply following all of the lifestyle tips listed below, you’ll be able to increase your health and lead a happier life.

Lifestyle Tips to Try Out:

Choose to eat foods which can promote brain health:

As you get older it’s especially important to go to the effort to eat foods which can promote brain health. Some examples of which include eggs, nuts, blueberries, strawberries, sunflower seeds, salmon, tomatoes, avocados, spinach and bananas. You can even treat yourself to a few pieces of dark chocolate each week as dark chocolate is listed as a food which can promote brain health.

Invest in purchasing an electric bike in order to commute to work:

If you love the idea of being more active but don’t want to spend more time in the gym, it’s well worth investing in purchasing an electric bike. As while you’ll be able to use your own foot power in order to commute to work, if you’re feeling tired after work you’ll be able to use your bike’s electricity to get home quickly. You may even find that you’re more likely to cycle on a regular basis if you’re able to rely on electricity to get you home, when you get tired.

Consider visiting your gym outside of peak hours:

If you have flexibility with your time, it’s a wise idea to visit your gym outside of peak hours. As that way you’ll be able to use all of the popular machines, without having to wait for other individuals to finish their workouts. As an example, if you work from home you may want to visit your gym in the afternoon, instead of in the morning or after work when your gym is likely to be packed.

Consider taking vitamins:

If you experience low energy levels you may want to take vitamins such as vitamin c, iron tablets or b12 tablets. It’s well worth reading the benefits associated with each available dietary supplement, so that you’ll be able to select the right tablet for your needs. You may even want to go a step further and to get a blood test taken to find out whether you’re vitamin deficient or iron deficient.

Wear your workout gear to bed:

If you want to start off your day by getting a quick workout in, it’s a great idea to get into the habit of wearing fresh workout gear to bed. That way when you wake up in the morning, you have no excuse to workout and will be far more likely to actually complete your scheduled workout.

Try to be active throughout each day:

Instead of waiting until your daily workout to be active, set yourself a goal of being as active as possible throughout each day. For example, always take the stairs instead of elevators and park far away from the entrance to your local grocery store in order to increase your daily step count.

So if you’re willing to make small but meaning lifestyle changes to your life in order to increase your happiness levels and to become as healthy as possible, it’s well worth implanting the tips listed above!

As your health and wellbeing should always be your number one priority, it’s well worth taking proactive steps to take care of your body. To discover a few valuable health and lifestyle tips that will keep you on top of your health, simply continue reading.

Health and Lifestyle Tips:

Get a yearly blood test to ensure that you’re fit and healthy:

If it’s been several years since you’ve had a blood test, it’s a good idea to talk to your doctor about having b12 levels and iron levels tested. As if you’re deficient of either, you may need to take supplements or alter your diet, in order to restore your b12 levels or iron levels. As if either level is low you are more susceptible to a wide variety of illnesses. Some signs that you may be deficient in B12 or iron is if your hair is falling out or you have dizzy spells on a regular basis.

If you struggle to lose weight and workout several times a week and eat cleanly, you may also want to have your body’s thyroid tested as thyroid disease is one of the world’s most common diseases and effects a large number of individuals. If your body has a thyroid problem you may find it difficult to lose weight due to a hormonal imbalance and may need to take prescribed medication, in order to regulate your hormones.

Use a foam roller to stretch out your muscles after challenging workouts:

If you often wake up with stiff muscles, the day after a difficult workout, it’s a great idea to use a foam roller in order to stretch out your legs and lower back. Paticularly if you’ve completed a lengthy cardio session or have been lifting heavy weights. If possible, you should complete a foam roll cool down stretch after each of your workouts. Especially if you want to be able to give your all to your workouts and to push your limits in order to increase your fitness and to get into the best shape of your life.

Use lemon or lime to flavor your water:

If you struggle to drink 8 regular glasses of water each day or dislike the taste of water, one way to increase your water intake is to use freshly squeezed lemon or lime in order to flavor your water.

Choose healthy options when you eat out:

If you enjoy eating out as a way to catch up with friends and family members, it’s possible to choose healthy options that are delicious yet nutritionally balanced. As an example, you may want to catch up with friends for açai bowls which are packed full of super foods such as coconut flakes, Greek yoghurt and blueberries or you may want to opt for a vegetable filled kebab when you’re shopping at your local mall. Once you’re aware of a few healthy options in your city, you won’t have any trouble eating healthy when you’re out and about or catching up with friends.

So if you know the importance of your health and wellbeing and are prepared to take proactive steps towards improving your health, make sure to implement all of the advice listed above.

If you’ve recently started telecommuting and working from home, it’s well worth continuing reading to discover a guide to working at home, which will help you create a brand new work routine. As while there are numerous benefits of working from home, working from home still requires a few adjustments to your work routine.

Working from Home Lifestyle Tips:

Consider getting into a morning routine:

One way to ensure that you get into a normal work day is to create a morning routine for yourself. As an example, you may want to replace your old morning commute to your workplace with a home workout or a run around your block. Alternatively you may want to complete a meditation session or a yoga flow before you sit down at your work desk.

Ensure that you have a dedicated work space:

Instead of working at your kitchen table or on your sofa, it’s a great idea to create a dedicated work space for yourself. If possible, turn one of the spare rooms in your home into a home office. Ideally your home office should be located in a quiet section of your home, where you’re unlikely to be interrupted by your room mates or family members. Especially if you’re a parent of young, boisterous children.

Invest in a high quality pair of wireless, noise cancelling headphones:

If you live in an area which gets plenty of traffic passing by or you live in a busy apartment complex, purchasing a high quality pair of noise cancelling, wireless headphones may be one of the best decisions which you make this year. As you’ll find it far easier to take important work calls and to be productive, if you’re able to cancel out any loud noises which may distract you from your work.

Ensure that you have a strong internet connection:

If you plan on taking part in video calls with your colleagues or clients, it’s important to ensure that your home boasts a strong internet connection. As the last thing that you want is for your video calls to freeze repeatedly. If your internet connection is slow it’s well worth speaking to your internet provider to see whether you require a different package for your needs or need to replace your modem with a newer, more advanced model.

Get into the habit of going for lunch time walks:

If you start working from home you may find it difficult to clock up steps and may become more sedentary. For this reason, it’s a nice idea to get into the habit of going for daily, lunch time walks. As a bonus, getting fresh air will also help you concentrate, when you return home and get back to work.

Ensure that you have a professional backdrop for your video calls:

You don’t want to appear on video calls with a messy home in your background. For this reason you should set up your work desk in a position which provides a clean, professional backdrop for your calls.

So if you’re still adjusting to the reality of working at home and are looking to get into a productive work routine, it’s definitely well worth testing out all of the tips which are listed above!